2-Day New Product Development Professional (NPDP) Certification Preparation Review

Agenda

This 2-day workshop provides an in-depth review of the new product and service development process. It is suitable for anyone who seeks a thorough introduction to the new product development process, or who is preparing for the Product Development Management Association (PDMA) New Product Development Professional (NPDP) certification exam.

Day 1
 

8:30 – 9:00	Registration / Breakfast / Networking
9:00 – 9:30	Introduction Review Objectives
9:30 – 12:00	New Product Development Strategy – Business, product, market and platform strategies must be linked and self-reinforcing to be effective. - Business Strategy, including types and   examples - Core Strategic Vision - Product Strategy    - Developing Product, Market, Technology and       Platform Strategies    - Types and Examples of Strategies    - Types and Examples of Innovation    - Roadmaps - Product Innovation Charter - Case Study
12:00 – 1:00	Lunch / Networking
1:00 – 2:30	Portfolio Management – A formal process for evaluating and selecting the appropriate NPD projects ensures execution of the intended strategies - What is Portfolio Management? - Types of projects in a Portfolio - Senior Management Role - Goals of Portfolio Management - Models/Tools for Portfolio Management - Integration Issues with the NPD Process - Case Study
2:30 – 2:45	Refreshment Break
2:45 – 4:45	New Products Process – A formal process with specific activities and checkpoints ensures that new product development projects are carried out properly and increases probability of new product development success - Definitions - Stage-Gate - Phase Review Process - Decision-making - Process Owners
4:45 – 5:00	Wrap-up

Day 2
 

8:30 – 9:00	Breakfast / Networking
9:00 – 11:30	Marketing Research – Gathering and evaluating effective market/customer/competitor information is key to identifying and creating successful new products that meet an important, unsatisfied customer need - Tools, including use, pros, cons    - Secondary research    - Focus Groups    - Customer Visits    - Voice of the Customer    - Kano Analysis    - Segmentation    - Perceptual Maps    - Traditional Concept Testing    - Conjoint Analysis    - Market Modeling    - Product Use Testing    - Market Testing - Case Study
11:30 – 12:30	Lunch / Networking
12:30 – 2:30	Tools and Metrics – Tools help your NPD teams carry out NPD activities efficiently and effectively; metrics monitor key parts of your process to help you identify problems and fine-tune your process - Tools    - Portfolio Management    - Financial Analysis / Forecasting    - Idea Generation    - Quality    - Engineering Design / Technical    - Project Management    - Market Research / Marketing - Metrics    - Fundamentals    - Measuring Success
2:30 – 2:45	Refreshment Break
2:45 – 4:15	Teams, People and Organizational Issues – Having the right organizational and team structure that supports the NPD process is crucial to success. - Definitions - Project Team Organizations - Team Culture and Process - Building and Managing a New Product Team    - Roles in New Product Development - Organization Issues in Supporting Teams    - Senior Management Roles    - Cross-Functional Interfaces    - Factors Affecting Multi-Functional Team      Effectiveness
4:15 – 4:45	Post-seminar New Product Development Test
4:45 – 5:00	Wrap-up

To learn about our other innovation and new product development courses, please click here.