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2-Day Design Based Lean Strategy Workshop
(16 PDHs for NPDP Recertification)
Lean focuses on eliminating the waste throughout a product's life
cycle without sacrificing the product value. Today's Lean philosophy
has evolved from the Toyota Production System of the 1980's developed
to create competitive advantage through cost savings based on manufacturing
best practices. Twenty years of Lean evolution has created numerous
systems based on Lean operating principles often addressing the
low hanging fruit opportunities.
While Lean opportunities are still readily available, the value
capturing process has stalled in many organizations. In order to
capture the future benefits of Lean, programs must embrace strategic
design practices and focus on strategies and actions that create
value. Creating a Lean success experience is fundamentally a design-based
practice, focusing on executing the actions and activities that
are the drivers of a successful Lean strategy and their cultural
implementation.
Lean at its core is a "Design Thinking" execution based on best
practice. Lean design thinking must be driven by a corporate cultural
paradigm of creatively eliminating waste throughout the organization
to create competitive advantage. When a company's culture embraces
this product differentiation strategy, the benefits are realized
in the marketplace in optimized product embodiments that compete
for the customer's choice with numerous competitive advantages.
The major underlying theme of the workshop is the strategic vision
of designing successful differentiation elements into the product
and process in order to optimize the product value. The proposed
course is based on the premise that you are or will be meaningfully
engaged in creating and achieving some aspect of Lean execution.
Thus, your impact on your responsible area can be influenced to
aspire beyond the functional responsibilities via the strategic
differentiation philosophy. This process is independent of any particular
Lean model, product offering or functional area. This process seeks
to change the competitive playing field for your products, leveraging
the cross-functional design potential for value creation.
The philosophical basis of the course is built from a perspective
of engaging all participants in the creative design effort required
to capture new advances in quality, productivity, and cost savings
in the process. This course will focus on opportunity identification,
strategy, planning and execution; these processes are fundamental
to all Lean paradigms and not dependant on any one Lean program
model or methodology.
This course will teach the participants a Lean Design strategy based
on the Differentiation by Design process, employing cross-functional
optimization of product and process Lean optimization. While embracing
the many traditional Lean tools, principles and practices, the underlying
focus of the course will be creative execution of design and re-design
strategies through a process. The result is Lean-focused innovation
that creates new value leading to sustainable competitive advantages.
This workshop will be delivered by Dan Brown, Associate Professor,
McCormick School of Engineering at Northwestern University. Go to
the
team page for his full bio.
Please
click
here to request a full agenda and more information.
Strategy 2 Market also offers on-site or online courses for your
company, and can customize course content to meet your needs. Please
contact us for more information.
To learn about our other innovation and new product development
courses, please
click
here.
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