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Exploratory PD: An Adaptive Approach to Product Development

adaptable product development

Exploratory product development is a fundamental redesign of the product development process. ExPD is an adaptive approach that responds quickly to internal and external factors. Read more…
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Designing Medical Devices for All Users

Designing medical devices for all users

Who is the user of your medical device?  We often design our products with either the end user or the major skilled user (such as a physician) in mind. Medical devices are often touched by someone in addition to the final intended user.  As medical device designers, we need to consider all the different users…
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Can an established organization act like a startup? No.

can an established organization act like a startup

Established organizations can’t be entrepreneurial, but an alternative is experimentation….
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Creativity is not about being a “creative person”


Do you have to be a creative person to do innovation? No, it’s all about the creative process and making creative choices. …
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Why Kanban boards alone don’t cut it in lean product development

Playbook Home

  This is a guest post by Elyssa Pallai, VP Marketing at PLAYBOOK, a Strategy 2 Market partner. Have you seen The Martian? In this movie, Matt Damon is an astronaut stranded on Mars. He wants to get home, but the odds are stacked against him. He has a limited set of resources and has…
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What Does a Pretotype Have to Do With My Medical Device?

What Does a Pretotype Have to Do With My Medical Device

What is a pretotype Have you heard of pretotyping?  It means to test the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.  In other words, “Make sure you are building the right IT before you build it right.”  The…
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10 Key Steps To Developing A Business Model

10 Steps photo 10-20-15 640x220 tiny

The business model is one of the most powerful, and most overlooked, tools of the product developer. Read more in this article….
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One World, Different Perspectives of Product Development

views of product development

There is surprisingly little overlap in the various communities involved in product development. This article describes some of the differences in perspective….
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I Don’t Have TIME to Plan

People with Map 2015-1006 resized and cropped tinypng

If you fail to plan, you are planning to fail (Benjamin Franklin) There is a lot of truth in this statement, especially when developing products.  In this posting, we will demonstrate the 1) Value of planning and 2) How to document the plan. 1) Value of Planning Let’s compare a project to taking a trip…
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Why Product Development Needs To Be Done Differently

Exploratory PD

It’s time to change the way we think about product development. This is a must read blog post, by Mary Drotar of Strategy 2 Market, published on the MENG website. http://mengonline.com/blog/2015/09/30/why-product-development-needs-to-be-done-differently/?nabw=0

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