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s2m Forum

Chicago Event: New Product Forecasting

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March 6th 2015 9am – 4:30pm Chicago Chapter of the American Statistical Association is sponsoring a conference on prediction and forecasting.     One of the speakers is Kenneth Kahn on a critical topic for product developers: Addressing the Challenges of New Product Forecasting Many companies implicitly equate the efforts to forecast new products and…
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Product Managers a.k.a. New Product Development Experts

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  Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation.     Recently, I had an interesting conversation with a Senior Product Manager and we discussed the changing roles and responsibilities of his…
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Integrating Reimbursement into Medical Device Design

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  Medical Device & Diagnostic Industry (MDDI)  recently included an article, Tips for Designing with Reimbursement in Mind, summarizing a presentation by Mark Domyahn, of St. Jude Medical, covering tips related to reimbursement.   Some key points from the article are as follows: • Reimbursement is separate from regulatory approvals • Understand the requirements for…
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Switching Gears to an Organic Growth Strategy

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A little background…Virtually every department in an organization is touched by product development, meaning that multiple people, functions, processes and infrastructures must be coordinated. As a result, product development is complex and needs to be managed as a system. When consulting with our clients, Strategy 2 Market (s2m) treats product development as a system, integrating…
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Robust Design – Methods to Accelerate the Development of Critical Design Parameters

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Among the strategies for the development of critical design parameters in a physical product is Robust Design, an approach that builds upon traditional scientific and engineering methods.  Familiar methods can work well for exploring known design space.  Robust Design adds value in exploring the unknown design space.  This article explains Robust Design in order for…
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Why I Dislike Target Costing

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  “Everything around me is breaking!” I believe that ‘Target costing’ is arguably one of the single greatest contributors to the poor quality of products in the marketplace today. Product innovators would like to maintain the mantra that beautifully-designed products needn’t cost more to manufacture. I argue that, in many cases, this is true, but…
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Expectations of the Executive Team in Pipeline Management

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Over the many years of working in product development, we have encountered many obstacles with managing the appropriate number of projects with the available resources. The inability to marry the appropriate number of projects with the available resources leads to:  Delays in projects being delivered to the marketplace  Slow to respond to new…
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Is Portfolio Management More Important Than Strategy?

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We recently received an email containing the statement that ‘portfolio management is more important than strategic planning.’ The email went on to imply that an organization can be successful without a strategy, that is, if they have a good portfolio management system. This sounds like putting the cart before the horse, the shot before the…
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Is there a better way to develop products?

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Throughout the many years of designing and implementing phased and gated systems for our clients, we have continuously sought to improve upon this approach. Improvements we have successfully implemented include—but are not limited to—the incorporation of concurrent activities; lean and agile methods; early-staged prototyping; and “kill quickly” methods. One of the most successful improvements we…
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NPD-bytes™ Video: What is a multi-level product roadmap? (3:09)

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You not only learn the basics and benefits of product roadmaps in this NPD-byte, but you also learn how to develop a multi-level product roadmap.  Multi-level product roadmaps build a connection between Market Need, Products, Technology and other resources to help identify any inconsistencies or gaps.

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