Strategy 2 Market, Inc.
29 N. Wacker, Suite 701
Chicago, IL 60606

312.212.3144

product innovation blog

product development risk

Think like a detective when dealing with uncertainty in product development

There are many advantages to acting like a detective in product development. #proddev #innovation ...
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Managing your biggest black hole in product development: Resource Management

A common theme we hear from our clients: “I don’t know if we’re working on the right Product Development (PD) ...
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Regulatory Requirements Do Not Prevent Integration of Lean and Agile Methods into Medical Device Product Development

Regulatory Requirements Do Not Prevent Integration of Lean and Agile Methods into Medical Device Product Development

Lean and agile are frequently used terms in product development. The advantages of these techniques to improve time to market ...
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Medical Device Companies: Ten Tips on Nailing Down Your Requirements Early

Medical Device Companies: Ten Tips on Nailing Down Your Requirements Early

Medical device product development teams often think they need to have all the customer requirements and design inputs defined when ...
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customer uncertainty in product development

Is There Customer Uncertainty About Buying Your Products?

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can ...
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How Many Design Reviews Do I Need for Medical Device Product Development

Question: How many design reviews are required during medical device product development? Answer: There are many factors that go into ...
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davina durgana

If you are in Chicago on June 16th

Dr. Davina Durgana will be presented with the honor of the Harry V. Roberts Statistical Advocate of the Year Award ...
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Exploratory and Hypothesis-Testing Experimentation

The Different Flavors of Experimentation

Learn more about exploratory and hypothesis-testing experimentation for product development ...
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machine learning scientific discovery

Can an algorithm replace you?

Modern Data-Driven Discovery vs. Scientific Discovery Modern data-driven discovery has been fueled by tremendous growth in data availability and computing ...
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medical device design controls and product development

Why Integrating Business Elements into Your Medtech Development Process Is So Important with Therese Graff

Therese Graff, Partner at Strategy 2 Market recently discussed why you should integrate business elements into your medtech product development ...
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product developent conflict

Battles between Marketing and Engineering

It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict ...
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You Are What You Measure – Why Metrics Are Important in Product Development

Why Metrics We are often asked what kinds of metrics should be used for product development (PD). Metrics are frequently ...
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Exploratory PD

Strategy 2 Market speaks at INCOSE

Just in case you can make it, Kathy Morrissey and Mary Drotar will be presenting Exploratory PD™ at the International ...
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fuzzy front end

160 ways to generate ideas for new products

Before we get to the list, let me get on my soapbox. A lot of attention has been paid to ...
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Balancing Medical Device Innovation and Clinical Trial Obligations

Balancing Medical Device Innovation and Clinical Trial Obligations

Product development is about delivering products to the customer, which contain the features and quality that they are willing to ...
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PDMA – Product Development and Management Association : Blogs : Exploratory PD® Harnesses the Power of an ‘Adaptive’ Product Development Process to Manage Uncertainty

Guest post by Strategy 2 Market on the Product Development and Management Association (PDMA) blog: Exploratory PD® Harnesses the Power ...
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insane product development

Are you a mad scientist?

Do you feel like a mad scientist when your project has morphed from $12M to $24M, the feature set is ...
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April 1st Conference: Learning Tools to Promote Reproducible Research and Open Science

Learn how to increase transparency and cross-communication with team members, and avoid human errors in your research and testing. World-renowned ...
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p-values, product development

The Used and Abused P-Value – and the Impact to Product Development

Earlier this month, the American Statistical Association (ASA) took on the case of the much misunderstood P-Value[i], citing such abuses ...
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Big ideas

Harnessing the Power of an “Adaptive” Product Development Process to Manage Uncertainty and Improve Time to Market

Are you in Chicago on March 15th? Come and join Mary and Kathy in a discussion on a new way ...
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