Strategy 2 Market, Inc.
29 N. Wacker, Suite 701
Chicago, IL 60606

312.212.3144

product innovation blog

big data cautions

Pitfalls of Using Big Data in Product Development

Don't get led astray by the commonly overlooked downsides of big data when it comes to product development ...
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7 Steps to Integrate Medical Device and Lean Product Development

7 Steps to Integrate Medical Device and Lean Product Development

In a previous blog, we covered why medical device companies often don’t use lean product development with their product development ...
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fear can block decisionmaking

Five Biggest Fears that Managers & Leaders Encounter on a Daily Basis

Fear of making a mistake can prevent companies from making crucial, timely decisions. Here's how to combat those fears. Read ...
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Medical Devices Undergo Extensive Safety Testing; Is This Really Necessary?

Medical Devices Undergo Extensive Safety Testing; Is This Really Necessary?

As part of ongoing efforts to encourage more physical activity among children, McDonald’s added the “Step it” fitness tracker to ...
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signs your product development system needs to be fixed

8 Signs your Product Development System Needs Some Love

8 signs your product development system is broken and needs to be fixed ...
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A two-seat, supersonic reconnaissance aircraft from the 1960's.

Should you use Skunk Works? Not a Cut-and-Dried Answer

An executive asked me a question regarding the merits of designing a Skunk Works® program for developing innovative products internally ...
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3 Lean and Agile Methods the TSA Used to Improve Performance

3 Lean and Agile Methods the TSA Used to Improve Performance

An article in the Wall Street Journal, “Why TSA Security Lines Aren’t as Bad as You’d Feared”, covered recent changes ...
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product development risk

Think like a detective when dealing with uncertainty in product development

There are many advantages to acting like a detective in product development. #proddev #innovation ...
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blackhole-640x220c

Managing your biggest black hole in product development: Resource Management

A common theme we hear from our clients: “I don’t know if we’re working on the right Product Development (PD) ...
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Regulatory Requirements Do Not Prevent Integration of Lean and Agile Methods into Medical Device Product Development

Regulatory Requirements Do Not Prevent Integration of Lean and Agile Methods into Medical Device Product Development

Lean and agile are frequently used terms in product development. The advantages of these techniques to improve time to market ...
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Medical Device Companies: Ten Tips on Nailing Down Your Requirements Early

Medical Device Companies: Ten Tips on Nailing Down Your Requirements Early

Medical device product development teams often think they need to have all the customer requirements and design inputs defined when ...
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customer uncertainty in product development

Is There Customer Uncertainty About Buying Your Products?

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can ...
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Render illustration of computer keyboard with the script System Design Review on pale blue button

How Many Design Reviews Do I Need for Medical Device Product Development

Question: How many design reviews are required during medical device product development? Answer: There are many factors that go into ...
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davina durgana

If you are in Chicago on June 16th

Dr. Davina Durgana will be presented with the honor of the Harry V. Roberts Statistical Advocate of the Year Award ...
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Exploratory and Hypothesis-Testing Experimentation

The Different Flavors of Experimentation

Learn more about exploratory and hypothesis-testing experimentation for product development ...
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machine learning scientific discovery

Can an algorithm replace you?

Modern Data-Driven Discovery vs. Scientific Discovery Modern data-driven discovery has been fueled by tremendous growth in data availability and computing ...
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medical device design controls and product development

Why Integrating Business Elements into Your Medtech Development Process Is So Important with Therese Graff

Therese Graff, Partner at Strategy 2 Market recently discussed why you should integrate business elements into your medtech product development ...
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product developent conflict

Battles between Marketing and Engineering

It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict ...
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You Are What You Measure – Why Metrics Are Important in Product Development

Why Metrics We are often asked what kinds of metrics should be used for product development (PD). Metrics are frequently ...
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Exploratory PD

Strategy 2 Market speaks at INCOSE

Just in case you can make it, Kathy Morrissey and Mary Drotar will be presenting Exploratory PD™ at the International ...
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