Strategy 2 Market, Inc.
29 N. Wacker, Suite 701
Chicago, IL 60606

312.212.3144

product innovation blog

machine learning scientific discovery

Can an algorithm replace you?

Modern Data-Driven Discovery vs. Scientific Discovery Modern data-driven discovery has been fueled by tremendous growth in data availability and computing power ...
Read More
medical device design controls and product development

Why Integrating Business Elements into Your Medtech Development Process Is So Important with Therese Graff

Therese Graff, Partner at Strategy 2 Market recently discussed why you should integrate business elements into your medtech product development ...
Read More
product developent conflict

Battles between Marketing and Engineering

It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict ...
Read More

You Are What You Measure – Why Metrics Are Important in Product Development

Why Metrics We are often asked what kinds of metrics should be used for product development (PD).  Metrics are frequently seen ...
Read More
Exploratory PD

Strategy 2 Market speaks at INCOSE

Just in case you can make it, Kathy Morrissey and Mary Drotar will be presenting Exploratory PD™ at the International Council ...
Read More
fuzzy front end

160 ways to generate ideas for new products

Before we get to the list, let me get on my soapbox. A lot of attention has been paid to ...
Read More
Balancing Medical Device Innovation and Clinical Trial Obligations

Balancing Medical Device Innovation and Clinical Trial Obligations

Product development is about delivering products to the customer, which contain the features and quality that they are willing to ...
Read More

PDMA – Product Development and Management Association : Blogs : Exploratory PD® Harnesses the Power of an ‘Adaptive’ Product Development Process to Manage Uncertainty

Guest post by Strategy 2 Market on the Product Development and Management Association (PDMA) blog: Exploratory PD® Harnesses the Power ...
Read More
insane product development

Are you a mad scientist?

Do you feel like a mad scientist when your project has morphed from $12M to $24M, the feature set is ...
Read More
asa 300x140

April 1st Conference: Learning Tools to Promote Reproducible Research and Open Science

Learn how to increase transparency and cross-communication with team members, and avoid human errors in your research and testing. World-renowned experts ...
Read More
p-values, product development

The Used and Abused P-Value – and the Impact to Product Development

Earlier this month, the American Statistical Association (ASA) took on the case of the much misunderstood P-Value[i], citing such abuses ...
Read More
Big ideas

Harnessing the Power of an “Adaptive” Product Development Process to Manage Uncertainty and Improve Time to Market

Are you in Chicago on March 15th?  Come and join Mary and Kathy in a discussion on a new way ...
Read More
Human Factors – Changes You Should Know and Why You Should Care

Human Factors – Changes You Should Know and Why You Should Care

The FDA issued a new guidance, Applying Human Factors and Usability Engineering to Medical Devices in early Feb 2016.  On ...
Read More
product development decentralized control

What does decentralized decision-making really look like?

Does decentralized decision-making mean leaders are out of a job? No, definitely not. As a leader, it is your responsibility ...
Read More
ExPD handles uncertainty in product development

Dealing with Uncertainty in Product Development

One of the defining characteristics of product development is making decisions and judgments, in the face of uncertainty. Exploratory Product ...
Read More
Integrating Business and Design Controls in Medical Device Product Development

Integrating Business and Design Controls in Medical Device Product Development

Product development is a necessary function to grow your company.  However, medical device product development often focuses solely on following ...
Read More
University of Chicago Logo 2-4-16

Day in the Life of Leaders in Healthcare Innovation

Therese Graff, Partner at Strategy 2 Market, will be speaking at an event sponsored by Built@Booth, Booth Healthcare, Graduate Women in ...
Read More
product development systems view

Look at Product Development Differently…Take a Systems Approach

Virtually every department in an organization is touched by product development, meaning that multiple people, functions, processes, and infrastructures must ...
Read More
value proposition

Good questions at Northwestern Event on Exploratory PD

Last week we had a lively 2-hour discussion on Exploratory PD® (ExPD) at Northwestern University.  We had good representation from ...
Read More
Exploratory PD

s2m presenting Exploratory PD™ at Northwestern University

Just in case you can make it, Kathy Morrissey and Mary Drotar will be presenting Exploratory PD™ at Northwestern University ...
Read More
Loading…

Next Page »