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Category Archives: Strategy

Product Managers a.k.a. New Product Development Experts

  Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation.     Recently, I had an interesting conversation with a Senior Product Manager and we discussed the changing roles and responsibilities of his…
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Switching Gears to an Organic Growth Strategy

A little background…Virtually every department in an organization is touched by product development, meaning that multiple people, functions, processes and infrastructures must be coordinated. As a result, product development is complex and needs to be managed as a system. When consulting with our clients, Strategy 2 Market (s2m) treats product development as a system, integrating…
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Is Portfolio Management More Important Than Strategy?

We recently received an email containing the statement that ‘portfolio management is more important than strategic planning.’ The email went on to imply that an organization can be successful without a strategy, that is, if they have a good portfolio management system. This sounds like putting the cart before the horse, the shot before the…
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NPD-bytes™ Video: What is a multi-level product roadmap? (3:09)

You not only learn the basics and benefits of product roadmaps in this NPD-byte, but you also learn how to develop a multi-level product roadmap.  Multi-level product roadmaps build a connection between Market Need, Products, Technology and other resources to help identify any inconsistencies or gaps.

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Why Product Managers are worth their weight in gold

A true Product Manager plays one of the most valuable roles within your organization: managing the ongoing profitability and viability of a valuable product/category. This very broad and critical charge requires attention to specific responsibilities requiring a particular set of skills and talents. This article will focus on the responsibilities of a Product Manager as…
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A new offering from Strategy 2 Market – Technology Strategy Management

Businesses often have a reasonably articulated strategy for their product development projects. However, effective Technology Management often takes a back seat. Companies should consider a strategic approach to the development of technologies to position themselves adequately for short and long term competitiveness. A good technology strategy incorporates a good mix of technology development efforts, technology…
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Updated: In the trenches of new product development: Gate Meetings

In the trenches of new product development: Gate Meetings “How to manage your gate meetings, and get to the right project decisions”   Written by: Mary Drotar and Kathy Morrissey, Partners and co-founders of Strategy 2 Market Watch the video Phased and gated decision making is the lifeline of your project’s bottom line. During new…
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Are you working on the right new product development projects?

A common theme we hear from Executives… “I don’t know if we’re working on the right New Product Development projects, and I keep hearing that projects are late because we don’t have enough resources. The solution to every problem seems to be ‘Give me more people,’ but I’m not going to throw more resources into…
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# 1 Responsibility for a Product Manager

Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation. Recently, I had an interesting conversation with a Senior Product Manager. We discussed the changing roles and responsibilities within his position. He no longer…
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If You Build It, Will They Will Come?

So often, when developing new products, new product developers get caught up in the beauty of the solution. We believe the product is perfect and people will clamor to buy it. Like Ray Kinsella in Field of Dreams we believe “If you build it, they will come.” But, so often dreams are dashed and the…
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