As an executive driving new product development in your company, do you find that your senior management team is missing a true understanding of the requirements and benefits of new product development?

Our clients often tell us that one of their greatest internal challenges is generating support for doing new product development the right way. It is a complex system requiring the orchestration of multiple internal systems and processes, further complicated by changing technologies, trends and competitive activity. Key principles cannot be adequately conveyed in sound bites during a meeting or hallway conversation.

To help senior leadership teams understand how a best-in-class new product development system works and delivers real benefits, we developed an Executive NPD Forum. We reduce the complexity of NPD, introduce best practices and current thinking, and help you build a cohesive team for revitalizing your NPD system. This session is customized for your individual new product development needs.

Strategy 2 Market facilitators are strategic new product development consultants who bring a considerable breadth and depth of experience in new product development, and discuss real life examples throughout the workshop. We also have considerable experience working with senior management in helping them understand their role in new product development.

Please click here to request a full agenda and more information.