Illumination through New Product Development Education


Corporate New Product Development Seminars

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The Fuzzy Front End (FFE) of Innovation
(16 PDHs for NPDP Recertification)

The Fuzzy Front End – The early stages of innovation and new product development extend from the development of an innovation strategy through the testing of product concepts. The process is ‘fuzzy,’ and is often the source of considerable confusion. In this course, we take the ‘fuzziness’ out of the Fuzzy Front End (FFE), by addressing how you can systematically review and navigate the early stages of NPD, and by introducing you to the supporting tools and techniques you will need.

Strategy 2 Market provides focus and clarity with our proprietary FFE Road Map. See our white paper: “Bringing Focus to the Fuzzy Front End.” We take you through various tools and techniques that can be used in executing your custom fuzzy front end plan.

FFE Concepts Covered:

How to create strategies that will assist in the development of successful products and services

How to develop market, product and technology roadmaps

How to recognize market shifts that may have strategic implications, and to understand how these could translate into areas for disruption

How to determine where your idea should enter the FFE cycle

How to identify the best sources of new product development opportunities

How to uncover 'breakthrough' needs, and then develop and test new product/service concepts that best meet those needs

How to assess opportunities

How to size and determine the profitability of the market you're targeting

How to create a value proposition for your new product

How to develop market research objectives, purposes and hypotheses

How to determine the best VOC techniques to use for your research

How to determine how your product is perceived versus your competition

How to determine if your new product will cannibalize your current product offerings

How quantitative techniques can be useful for testing product concepts

Additional Information:

Strategy 2 Market instructors are strategic innovation consultants who bring a considerable breadth and depth of experience in new product development, and discuss real life examples throughout the workshop.

Our focus is on education, not just training in tools and techniques. Each instructional segment incorporates class discussion and case studies that help you apply your knowledge of the course materials.

Please click here to request a full agenda and more information.

Strategy 2 Market also offers classes on-site or online for your company and can customize courses to meet your needs. Please contact us for more information.

To learn about our other innovation and new product development courses, please click here.

The Fuzzy Front End (FFE) of Innovation (16 PDHs for NPDP Recertification)

The Fuzzy Front End (FFE) of Innovation
(16 PDHs for NPDP Recertification)