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New Product Development for Product Managers
Product Management responsibilities are very broad and are critical determinants
of an organization’s success or failure. Responsibilities include, but are not
limited to, life cycle management, P&L oversight, market research, segmentation,
competitive analysis, pricing, launch strategies, marketing plans, sales force
motivation, and most importantly new product development (NPD).
Although new product development is a cross-functional activity, the product
manager plays a starring role in the early stages by defining product strategy
based on an informed understanding of customer needs, company strategy and
capabilities, technological advances, competitive activities and trends in the
environment. The product strategy defines the role of the product line within
the company’s portfolio of products, a vision and rationale for how that product
line will evolve over time, and identifies the resources (skills, technologies
and assets) required to deliver that vision. The product strategy provides a
clear focus that directs resources toward the opportunities that really matter,
and helps the company avoid wasting resources on marginal or inappropriate
opportunities.
This one-day NPD for Product Managers seminar addresses the Product Managers’
role in the early stages of the new product development process. The emphasis of
this session will be on developing product strategies (including platform,
market and technology strategies), translating those strategies into roadmaps,
and building those strategies into a comprehensive NPD portfolio management
system that prioritizes NPD projects and manages resources.
Important Concepts Covered:
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What data/information do you need in order to
develop your product strategies and how do you obtain it?
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How do you develop a product strategy and how
is that related to platform, market and technology strategies?
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How do strategies relate to roadmaps and how
do you create roadmaps?
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What does a NPD Portfolio Management system
look like?
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How do you incorporate product, platform,
market and technology strategies and roadmaps into the NPD Portfolio
Management system?
Strategy 2 Market instructors are strategic new product development consultants
who bring a considerable breadth and depth of experience in new product
development, and discuss real life examples throughout the workshop. We have
considerable experience working with product managers in the early stages of the
new product development process.
Our focus is on education, not just training in tools and techniques. Each
instructional segment incorporates class discussion and case studies that help
you apply your knowledge of the course materials. We can also modify this class
to meet your individual organization needs.
Please click here
to request a full agenda and more information. Please contact us for more information or to
schedule this course for your organization.
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