Strategy 2 Market is an experienced New Product Development (NPD) consulting and training service provider whose mission is dedicated to building and enhancing the new product development performance of your company.

Developing Strategy

Client Issue:
“There are so many departments in my company that have an impact on new product development. How do we get these departments working together in the same direction and create a coherent message to our new product development teams?”

Solution:
‘Strategy' represents the fundamental source of guidance for your departments and your new product development teams. We help develop and link your organization’s strategies for innovation, products, markets, platforms and technology so they are self-reinforcing. We communicate these strategies with corresponding market, product and technology roadmaps.

Establishing a Sustainable New Product Development System

Client Issue:
“Our organization has multiple problems in developing new products. Our products are late to market, our new product development team members are blaming each other for product delays and problems, and on top of all this we’re not meeting our target new product revenue goals.”

Solution:
We start by gaining an accurate and insightful understanding of your current new product development system, including: strategy, portfolio management, new product development process, culture, organizational structure, employee skills set and metrics. We subsequently work with your team to develop the future state new product development system, and to fully implement a sustainable system.

Increasing New Product Development Revenue

Client Issue:
“I don’t have enough products in the pipeline to meet my revenue targets.”

Solution:
A lack of strong new product ideas is a common problem in many companies today. Reasons often include, but are not limited to: 1) the absence of a new product development strategy 2) the lack of a disciplined portfolio management system that aligns with your strategy 3) a lack of early stage new product development activities, and 4) insufficient resources to support your new product development goals. We work with your team to create a rigorous and disciplined system to address these problems, and to help you construct a robust solution that will support your new product development goals.

Improving Time-to-Market

Client Issue:
“We constantly have delays getting our product to market.”

Solution:
We help reduce cycle time and get your products to market faster. Based on our extensive experience in process improvement, team development and lean product development methods, we can work with your team to ensure that you get your products to market on time.

Developing New Product Development Skills

Client Issue:
“My employees need coaching in many new product development activities; they need a reference guide that they can refer to on an on-going basis.”

Solution:
Our proprietary customizable NPD Knowledge Base will assist your employees in building important new product development skills on an on-going basis. NPD Knowledge Base content corresponds with elements of your new product development process, including; strategy approaches, business case development tools and formulas, and essential guidance for your new product development activities. The solution can be designed to fit most budgets and most levels of technology sophistication.

Organizing for Innovation

Client Issue:
“Our New Product Development teams are highly dysfunctional.”

Solution:
When team productivity hits rock bottom, there’s a tendency to presume that the problem lies with the team members, when most often, the culprit is an organization that does not support a team structure. We help your company by developing an organizational structure that supports your new product development process. We also work with your team members to help them excel in their roles.

Delivering New Product Development Training

Client Issue:
“A lot of our staff don’t have a good understanding of the new product development system in its entirety; they only understand their own individual roles. Their understanding needs to encompass the entire new product development process, from discovery to post-mortem.” The team also needs a common NPD language.”

Solution:
We can provide a common NPD language and framework for your team members. We teach corporate and public workshops, including the comprehensive New Product Development Professional (NPDP) Certification Preparatory course that is licensed by the Product Development Management Association (PDMA). This course covers all the nuts and bolts of new product development, including strategy, portfolio management, process, market research, tools and teams. We are also certified to teach a Lean Product Development workshop, and our intense 2-day proprietary Fuzzy Front End workshop.

Understanding External Market Factors

Client Issue:
“We just don’t have a very good understanding of our customer. We’re not quite sure if anyone will buy our product, and if they do, whether we’ll make enough money to justify launching it. Will we even make a return?

Solution:
Sizing the market and understanding the most important unmet customer needs represent significant challenges in new product development. Market research investigations must be designed to answer precisely the right questions in order to generate results of meaning and value. We help you identify the important questions that need to be answered, and work with you to develop an appropriate research plan and methodology. From the evidence we uncover, we find answers to the most pressing questions by applying our expertise in a variety of qualitative and quantitative techniques, including conjoint analysis and market modeling.