Strategy 2 Market

	Speaking Engagements
	Papers
	Chicago-area Innovation Events

Speaking Engagements:

Society of Women Engineers Chicago Regional Section
Professional Development Conference
May 10, 2008
Session: "Going Beyond the Ordinary - Developing Innovative Products and Services"
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4th Annual Marketing Green Power Conference
April 19, 2007
Dinner Workshop: "How to Implement a New Product Development Process"
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Curso Internacional en Innovación y Desarrollo de Productos Químicos y Bioproductos
Chemical Product and Bioproduct Development and Innovation
Sponsored by Banco Mundial (World Bank), Gobierno De Chili Conict (Government of Chile), and University of Antofagasta
October 5-6, 2006
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Chicago Chapter of the American Statistical Association,
April 25, 2006
Statistics and New Product Development
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BIO 2006, April 10, 2006
Panel presentation and discussion on "Launching Innovative Health-care Products: Strategies for Success"
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Voice of the Customer Conference
December 7-9, 2005.
Workshop: "Quantitative Tools for the Fuzzy Front End"
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Entrepreneurial Roundtable, University of Chicago.
September 19, 2005. "Making Your Company More Innovative"
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Read a Review

Papers:

"How Motorola Uses an Early-Stage Accelerator - Interview with Jim O'Connor" Published in PDMA Visions Magazine, December 2006

"Conference in Chile Centers on Innovation" Published in PDMA Visions Magazine, December 2006

Interview with Arnold Zellner
Professor Emeritus,
University of Chicago, Graduate School of Business

Bringing Focus to the Fuzzy Front End, July 2005

Book Reviews:
Published in the Journal of Product Innovation Management
2005; 22; 369-376

Simply better: Winning and Keeping Customers by Delivering What Matters Most, by Patrick Barwise and Sean Meehan.

Marketing as Strategy: Understanding the CFO's Agenda for Driving growth and Innovation, by Nirmalya Kumar
Chicago-area Innovation Events:

March 19, 2008 - The Little Red Wagon Grows Up
Program jointly sponsored by
University of Chicago GSB Innovation Roundtable and
PDMA Chicago Chapter

Robert Pasin, President and CEO at Radio Flyer, and Tom Schlegel, V.P. of Product Development will discuss how the company has re-invented itself and the brand we all know as “The Little Red Wagon.” They’ll describe how Radio Flyer has made the transition from a steel stamping manufacturer to a consumer products company that is the market leader in wagons, tricycles and other ride-ons.

March 18, 2008 - Revolutionary Healthcare: Can Consumer-Directed Healthcare Deliver on the Promise?
Sponsored by MIT Enterprise Forum

Panel Discussion:
Dr. David O. Meltzer - University of Chicago trained PhD Economist, MD, currently on the faculty with shared appointments in the Pritzker School of Medicine, the Harris School of Public Policy and the Department of Economics.

Dr. David W. Baker, MD, MPH , Chief, Division of General Internal Medicine, and Associate Director of the Institute for Healthcare Studies, faculty at the Feinberg School of Medicine, Northwestern University.

Kathleen M. Campbell, Head of Product Development, Consumer Driven Health Plans, Aetna, Inc.

Moderator Jeremy Alexis - Assistant Professor at Illinois Institute of Technology Institute of Design. IIT trained Architect and Master of Design; his time is spent defining next generation products, services, and business models, including a healthcare framework for government, suppliers, providers, health plans and employers.

March 13, 2008 - Applied Innovation Series
Chicagoland Chamber of Commerce

Dr. Tawfik Sharkasi, Vice President and Chief Science & Technology Officer, Wm. Wrigley Jr. Company, will lead this first session of the Applied Innovation Series focused on “Creating a Culture of Innovation.”