A burning question from our clients: Do we get better product ideas from internal professionals, such as engineers, designers, marketers and product management, or from external sources? (Poetz and Schreier 2012)[i], reviewed past academic literature and conducted a study to answer this question. Arguments range from “A truly creative product idea is outside the scope […]
Over the years, I had clients that complained about their culture, and were looking for a quick fix. I sounded like a broken record but my usual answer was; “Fix the process and an improved culture will follow.”
When determining the user needs for your medical device, you must design for your customer. But, who is your customer? The answer can be more complicated. Here are examples of medical device customers and considerations for each.
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