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Month: October 2016

Are the best product ideas internally or externally developed?

A burning question from our clients:  Do we get better product ideas from internal professionals, such as engineers, designers, marketers…

Fix the process and culture will follow

Over the years, I had clients that complained about their culture, and were looking for a quick fix. I sounded…

Who is your medical device customer?

When determining the user needs for your medical device, you must design for your customer.  But, who is your customer? …

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