I recently rediscovered an article that reminded me of why “office politics” exists: it comes down to Powerlessness.
Some medical device product development teams skip usability testing when developing new products. Reasons include, ‘it takes too long’ or ‘we already know how the product is going to be used’ or ‘we’ll test usability during design validation’. User feedback is frequently collected by showing mock-ups or through structured data collection, as opposed to usability […]
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© 2005-Present Strategy 2 Market®, Inc. All rights reserved | 53 W. Jackson Blvd., Suite 1623, Chicago, IL 60604 | 708-829-7470
