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Yearly Archives: 2018

Product Risk Framework Software Tool is an Edison Award Nominee for Innovative Services

The Product Risk Framework software tool leverages behavioral economics principles to root out uncertainties, while tracking risk reduction progress from idea through launch, and enhancing decision-making through data visualization. This tool is designed to help project teams to drive down and reduce the most significant product uncertainties and risks.

Strategy 2 Market Presents NSF Findings to Society of Women Engineers

At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of Chicago, Mary Drotar and Kathy Morrissey, Co-Founders of Strategy 2 Market, presented research involving multiple industries, ranks and disciplines in mid and large-cap companies.

Strategy 2 Market to Speak at Society Of Women Engineers National Conference

Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]

The Product Risk Framework Integrates a Portfolio View

Strategy 2 Market announces a newly released risk profile portfolio view feature in the Product Risk Framework (PRF) software tool.  Keeping track of uncertainty and risk across product ideas in a portfolio view is imperative when your senior management team needs to decide on what product idea to choose, prior to spending millions of dollars. […]

Product Developers and Business Intelligence Software: Collectively Make Better Decisions

This article describes that groups of people and computers combined will be able to provide collective intelligence, sometimes referred to as “cyber-human.”  What relation does this have to improving product development? There is an excellent article by Thomas W. Malone in the latest MIT Sloan Management Review (Summer 2018), called “How Human-Computer ‘Superminds’ Are Redefining […]

Agent Wigglesworth Strikes Again in Part-2 of the Product Risk Framework Video Series

Agent Wigglesworth of MI6.21576 is in pursuit of Product Risk Framework intelligence. Watch this spoof video, episode 2 of a 3-part series, created by University of Chicago interns (1:46).  Watch the video. Mary Drotar and Kathy Morrissey are Co-Founders of the Product Risk Framework® (PRF) business intelligence software tool. The PRF received a National Science […]

How are you building flexibility into your product development process?

A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is supported by the 2013 Comparative Performance Assessment Study conducted by the PDMA Research Foundation. The study states, “The use of formal, structured processes may have reached its potential and companies are now testing the use […]

Product Risk Framework SW Tool 1.0 is Released

Mary Drotar and Kathy Morrissey of Strategy 2 Market announced the release of 1.0 of the Product Risk Framework® (PRF). The PRF is a business intelligence software tool founded on behavioral economic principles that improves team decision-making and leads to product success. Product Risk Framework 1.0 includes the identification, evaluation, prioritization and tracking of product […]

Agent Wigglesworth Spoof Video is Released With the Help of University of Chicago Interns

Agent Wigglesworth of MI6.21576 is on a mission to find out more about the Product Risk Framework (PRF).  He heard about the PRF across various communication channels, and he visits the Strategy 2 Market office to learn more.  Watch this hilarious spoof video series.  We recently released Episode 1 of this 3-part series.  The other […]

Exploratory PD and Product Risk Framework Discussion at SWE Conference

Drotar and Morrissey will be discussing their innovative approach to developing products, called Exploratory PD® (ExPD) at the SWE Conference in Milwaukee WI.  ExPD is vastly different from the traditional phased and gated approach to developing products. An ExPD pilot was conducted at a division of a Fortune 500 company, and the VP of Engineering […]

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