Yearly Archives: 2019

Product Risk Framework Eradicates Product Risk and Uncertainty

The Co-founders of Strategy 2 Market® and the Product Risk Framework™, Mary Drotar and Kathy Morrissey, have witnessed a plethora of product failures stemming from uncertainty and risk within numerous large and mid-cap companies during their 20+ years of consulting experience. Common themes include missed launch dates, missed sales goals, internal conflict, budget overruns, and […]

Stephen Kohler is Contributor to the Exploratory Product Development User Guide

Stephen Kohler, Founder & CEO of Audira Labs LLC, has been appointed as a contributing writer to the Exploratory Product Development® (ExPD) User Guide. His focus will be on the chapter dedicated to People & Teams. Stephen is a global product management and leadership executive with extensive expertise in leading product development teams at organizations […]

Strategy 2 Market Sells Enterprise-Wide Product Risk Framework Tool to Fortune 100 Company

An enterprise-wide Product Risk Framework license was sold to one of the most innovative Fortune 100 Companies in the world. This tool was adopted to root out the most impactful product idea uncertainties and risks that lead to product failure. Product Risk Framework licenses were also sold to a major healthcare insurance provider to evaluate […]