As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or purchasing your product. There are different avenues that a marketer can take in order to reduce this uncertainty…
https://www.pdma.org/event/chicago-2023-04-27 PDMA Chicago: Replacing Phase-Gate with an Adaptable Product Development Process This session will provide an overview on an alternative approach to the traditional phased and gated process. With ExPD, unique product nuances drive the process versus prescribed documentation and activities that you find in a phased-and-gated process. ExPD is an adaptable process that leverages […]
As product development consultants, we have experienced the following problems listed below. They may seem overwhelming but they can be solved! 1) Nobody within your organization expects a new product to be launched on time We have worked across organizations, that have meager expectations regarding a product being delivered on-time. But when everyone knows to […]
As consultants, one trait we see is the need for managers and leaders to decide. Consequently, several issues occur because of a manager’s indecision. For example, a project continues to fester in development, and everyone knows it should be terminated, but no one wants to make that final decision. Why does indecision happen? The fear […]
Why is it so hard to identify uncertainty and risk in new product development?
Uncertainty and Risk in Decision Making One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty. We’re defining uncertainty as having imperfect or limited knowledge about something, resulting in the potential for surprise […]
Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified (not in any particular order). Risks areas include: Disruptive new technologies on the horizon that could drive down demand or render the product obsolete. Launching a product in new countries; strict legal requirements making it […]
It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension can not only waste dollars and resources, but also contribute to a caustic culture. How do we fix that?
