Monthly Archives: March 2023

Uncertainty and Risk in Product Development

Uncertainty and Risk in Decision Making One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty. We’re defining uncertainty as having imperfect or limited knowledge about something, resulting in the potential for surprise […]

Top 12 Product Development Risks

Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified (not in any particular order). Risks areas include: Disruptive new technologies on the horizon that could drive down demand or render the product obsolete. Launching a product in new countries; strict legal requirements making it […]

The Battles between Product Management and Engineering

It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension can not only waste dollars and resources, but also contribute to a caustic culture. How do we fix that?