product innovation blog

Strategy 2 Market speaks at INCOSE


Just in case you can make it, Kathy Morrissey and Mary Drotar will be presenting Exploratory PD™ at the International Council on Systems Engineering (INCOSE) Chicagoland. INCOSE is a not-for-profit membership organization founded to develop and disseminate the interdisciplinary principles and practices that enable the realization of successful systems.


This presentation is scheduled for Thursday, April 21st  from 6:00-8:00PM.  Please click here to register.  It will be held at:

10 N. Martingale Rd.
Schaumburg, 60173

Session Discussion:

Exploratory PD™: An Adaptive Product Development Process for a Complex World and this session will provide an alternative approach to the traditional phased and gated process, called Exploratory PD™(ExPD). With ExPD, project uncertainty drives the process versus prescribed documentation and activities. We have reviewed ExPD with over 100 product development practitioners and academics, including conducting pilots.

The benefits of ExPD includes:
• Speed
• Strategic alignment
• Making uncertainties visible throughout the project
• Developing products that start with the customer
• Real-time project prioritization and resource optimization
• Learning fast from key uncertainties and killing projects quickly
• Adaptability
• Decreased bureaucracy and paperwork
• Better decision-making through team empowerment

ExPD is robust in that it integrates all the important product development system elements; including strategy, process, portfolio management, market understanding, metrics and teams. In addition, we will discuss what it takes to implement ExPD, and if companies are ready to move towards a more adaptive way of developing products. To learn more go to All attendees will receive the latest ExPD whitepaper.


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