product innovation blog

Simple Understanding of Design and Process Verification/Validation

Simple Understanding of Medical Device Design and Process Verification/Validation

What Do I Need to Know About Medical Device Verification and Validation Question: What are the differences between medical device ...
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How to Start When You are New to Medical Devices

How to Start When You are New to Medical Devices

Question: We are a technology company with no experience in medical devices. Our company is developing a product which may ...
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why traditional strategy does not work

Why Traditional Strategy Does Not Win

Many firms are experiencing the limitations of traditional approaches to strategy as their businesses change due to new technologies, new ...
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5 of the Biggest Fears and How to Overcome Them

As consultants, one trait we see is the inability of managers and leaders to make a decision. Consequently, a number ...
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New FDA Focus – Case for Quality

New FDA Focus – Case for Quality

Question: I just heard about an FDA initiative for medical devices, called Case for Quality.  What is it and how ...
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Launching Your Medical Device Product Doesn’t Have to Be Complicated

Launching Your Medical Device Product Doesn’t Have to Be Complicated

Question: Introducing medical devices to the market seems more complicated than product launches I’ve done in other industries. Why is ...
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office politics and powerlessness

5 tactics for dealing with office politics

I recently rediscovered an article that reminded me of why “office politics” exists: it comes down to Powerlessness ...
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Why Usability Testing Matters for Medical Devices

Why Usability Testing Matters for Medical Devices

Some medical device product development teams skip usability testing when developing new products.  Reasons include, ‘it takes too long’ or ...
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How To Identify Medical Device Customers and Their Needs

How To Identify Medical Device Customers and Their Needs

In a previous blog, I covered the importance of identifying all your medical device users and provided examples of some ...
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Are the best product ideas internally or externally developed?

A burning question from our clients:  Do we get better product ideas from internal professionals, such as engineers, designers, marketers ...
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Fix the process and culture will follow

Over the years, I had clients that complained about their culture, and were looking for a quick fix. I sounded ...
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Should you outsource your idea generation?

Should you outsource your idea generation?

Are you at a fork in the road?  Should you be outsourcing your idea generation or using your internal resources? ...
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