Preston Smith's Corner

Browse Preston Smith Materials by Topic

Book Review: Portfolio Management for New Products

Portfolio Management
by R. G. Cooper, S. J. Edgett, and E. J. Kleinschmidt. Hamilton, Ontario: McMaster University, 1997. 131 + xi pages ...

Book Review: Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Management Issues
Jean-Philippe Deschamps and P. Ranganath Nayak, (Harvard Business School Press, Boston, 1995), $29.95 Not long ago, companies considered product development ...

Book Review: Product Leadership: Creating and Launching Superior New Products

Product Development Process

by Robert G. Cooper (Perseus Books, Reading, MA; 1998) $27.50 Many new products, despite apparently being wonderful ideas, fail ...

Book Review: TechnoLeverage: Using the Power of Technology to Outperform the Competition

by F. Michael Hruby. New York: Amacom, 1999. 239 + xi pages. $27.95. Product developers seem to be in a ...

Book Review: The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

Fuzzy Front End
Tom Kelley with Jonathan Littman; New York: Doubleday, 2001, 308 + xii pages, US$26.00 Over the past ten years, IDEO ...

Book Review: The Chinese Century & Doing Business in the New China

Other Topics
(published: JPIM) The Chinese Century by Oded Shenkar and Doing Business in the New China: A handbook and Guide by ...

Book Review: The Development Factory: Unlocking the Potential of Process Innovation

Product Development Process
by Gary P. Pisano. Boston: Harvard Business Review Press, 1997. 343 + xii pages. $35.00. This book covers a subject ...

Book Review: The Entropy Vector: Connecting Science and Business

Other Topics
by Robert D. Handscombe and Eann A. Patterson. Journal of Product Innovation Management, January 2005, pp. 105-106 ...

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Note: As this is an archive of Preston’s New Products Dynamics Website, some off-site links may no longer exist.

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