product innovation blog

Wei Liu wins the UIC-PDMA PhD Dissertation Competition Award

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Wei Liu, a second year PhD student from the University of Cambridge, won the Overall Prize of PDMA-UIC Dissertation Competition Award sponsored by the Strategy2Market. Her doctoral research seeks to understand the innovative mechanisms for designing with customers in new product development (NPD), and how can companies design with customers in developing products through the Internet (web-based approaches). The primary focus is on leading practitioners that have already designed with their customers. With explorative inquiries on their innovative process, use of web-based approches and capabilities required, this study draws conclusions on the patterns and conditions behind those learned mechanisms.

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