product innovation blog

Agent Wigglesworth Strikes Again in Part-2 of the Product Risk Framework Video Series


Agent Wigglesworth of MI6.21576 is in pursuit of Product Risk Framework intelligence. Watch this spoof video, episode 2 of a 3-part series, created by University of Chicago interns (1:46).  Watch the video.

Mary Drotar and Kathy Morrissey are Co-Founders of the Product Risk Framework® (PRF) business intelligence software tool. The PRF received a National Science Foundation (NSF) Innovation Corps (I-Corp) STEM Grant, sponsored by the University of Chicago. The PRF is based on behavioral economic principles. It helps project teams to make better decisions, and to analyze the constraints and uncertainties associated with new products.

Making decisions in the absence of sufficient information is one of the biggest challenges in product development. For example, an organization may have a good understanding of the customer and competition, but relatively little understanding of the technology to use. Alternatively, the organization might see potential use for an existing technology, but not know very much about the market. Whenever there is uncertainty with a project, there’s the risk of making the wrong decision and costing the company—not just in money or time, but in lost opportunities.

The PRF helps project teams to analyze the constraints and uncertainties associated with new products. Instead of rushing into a product idea because it is a “great idea,” the project team is more likely to succeed if they use the PRF to guide its efforts to identify constraints and uncertainties, including how to address them, and track them through resolution.

This PRF video series was made possible with the assistance of University of Chicago interns. Erica Lin was instrumental in co-developing the scripts, filming and producing the videos. Alexander Dean (Marty Meyers), Jarvis Lam (Best Friend Forever/PRF) and Jack Vogel were actors within the video series. In addition, Christopher Parker, plays the role of Agent Wigglesworth.

Just in case you missed episode 1 of the Agent Wigglesworth video series.

On a more serious note, learn more about the Product Risk Framework, and read the latest Summer of 2018 white paper and case study.

Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com

For more information or to speak with one of our consultants, please contact Mary Drotar at 312-212-3144 or [email protected]

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