Product Development Articles

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can ...

A burning question from our clients:  Do we get better product ideas from internal professionals, such as engineers, designers, marketers ...

Do you feel like a mad scientist when your project has morphed from $12M to $24M, the feature set is ...

Are you too late? Part of ‘In the trenches of new product development’ series We commonly see our clients postpone ...

I keep hearing that projects are late because we don’t have enough resources. The solution to every problem seems to ...

In a phased-and-gated process, each phase is a batch of activities that must be completed to produce a set of ...

Product development is about delivering products to the customer, which contain the features and quality that they are willing to ...

When we work with medical device companies we find that the Risk Management File (required by regulatory bodies and specific ...

A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is ...

Modern Data-Driven Discovery vs. Scientific Discovery Modern data-driven discovery has been fueled by tremendous growth in data availability and computing ...

Established organizations can’t be entrepreneurial, but an alternative is experimentation ...

Small steps are especially effective when the organization is resistant to change. Innovation strategy and strong leadership foster a culture ...

Client Question: How can I get information to determine the resonating focus of a value proposition? Answer: Getting a really ...

Do you have to be a creative person to do innovation? No, it's all about the creative process and making ...

One of the defining characteristics of product development is making decisions and judgments, in the face of uncertainty. Exploratory Product ...

In the world of medical device product development, we often hear complaints about the burden of design controls.  However, when ...