It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict needs to be addressed because it translates into wasted project cost, time, resources and a culture of mistrust. This is a must read blog post, by Mary Drotar of Strategy 2 Market, published on the MENG website. Read the post.
Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com
For more information or to speak with one of our consultants, please contact Mary Drotar at 312-212-3144 or [email protected]