product innovation blog

Are the best product ideas internally or externally developed?

Are the best product ideas internally or externally developed?

A burning question from our clients:  Do we get better product ideas from internal professionals, such as engineers, designers, marketers ...
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Should you outsource your idea generation?

Should you outsource your idea generation?

Are you at a fork in the road?  Should you be outsourcing your idea generation or using your internal resources? ...
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fuzzy front end

160 ways to generate ideas for new products

Before we get to the list, let me get on my soapbox. A lot of attention has been paid to ...
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product development ideas

Expectations of the Executive Team in Pipeline Management

Over the many years of working in product development, we have encountered many obstacles with managing the appropriate number of ...
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NPD-bytes Management by Exception

NPD-bytes™ Video: Management by Exception (2:04)

This is a very short NPD-byte™, but it covers one of our favorite NPD practices, Management by exception. Rather than ...
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NPD-bytes™ Video: Hi-level overview of phased and gated process (4:15)

NPD-bytes™ Video: Hi-level overview of phased and gated process (4:15)

Strategy 2 Market is announcing our latest initiative called NPD-bytes™. We will be launching a series of very short video ...
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Stryker and s2m

Stryker and Strategy 2 Market co-presenting at Medical Device NPD/ Product Management Conference

Stryker Instruments and Strategy 2 Market are excited to be co-presenting at the Medical Device New Product Development and Management ...
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Putting Manufacturing Experts on Your Early Concept Development Teams

Putting Manufacturing Experts on Your Early Concept Development Teams

Designing new products for Manufacturing and Assembly has always been a challenge. Typically, Manufacturing Experts are added to a Project ...
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mind mapping

Mind Mapping for Generating New Product Requirements

According to Wikipedia, “Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying ...
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Why Product Managers are worth their weight in gold

Why Product Managers are worth their weight in gold

Part 1: Product Managers Gold Series – Setting Strategic Direction This is Part 1 of a series of articles we ...
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