product innovation blog

big data cautions

Pitfalls of Using Big Data in Product Development

Don't get led astray by the commonly overlooked downsides of big data when it comes to product development ...
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customer uncertainty in product development

Is There Customer Uncertainty About Buying Your Products?

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can ...
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Product development pipeline

The Product Development Pipeline: Shifting the Bubble

Part of product development is establishing a pipeline of projects that ensure a steady supply of new products delivered over ...
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value proposition

Creating Your Value Proposition

Client Question: How can I get information to determine the resonating focus of a value proposition? Answer: Getting a really ...
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Link Strategy to P3: Pipeline, Process, Portfolio

Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and ...
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Switching Gears to an Organic Growth Strategy

Switching Gears to an Organic Growth Strategy

A little background...Virtually every department in an organization is touched by product development, meaning that multiple people, functions, processes and ...
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NPD-bytes Management by Exception

NPD-bytes™ Video: Management by Exception (2:04)

This is a very short NPD-byte™, but it covers one of our favorite NPD practices, Management by exception. Rather than ...
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NPD-bytes™ Video: Hi-level overview of phased and gated process (4:15)

NPD-bytes™ Video: Hi-level overview of phased and gated process (4:15)

Strategy 2 Market is announcing our latest initiative called NPD-bytes™. We will be launching a series of very short video ...
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Stryker and s2m

Stryker and Strategy 2 Market co-presenting at Medical Device NPD/ Product Management Conference

Stryker Instruments and Strategy 2 Market are excited to be co-presenting at the Medical Device New Product Development and Management ...
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mind mapping

Mind Mapping for Generating New Product Requirements

According to Wikipedia, “Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying ...
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Why Product Managers are worth their weight in gold

Why Product Managers are worth their weight in gold

Part 1: Product Managers Gold Series – Setting Strategic Direction This is Part 1 of a series of articles we ...
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