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product innovation blog

New Product Development Blog

How To Identify Medical Device Customers and Their Needs
Blog, Market Understanding

Who is your medical device customer and how to identify their needs

Each Medical Device Has Several Customer Groups - Who Do You Design For? ...
7 Key Questions for a Powerful Value Proposition
Blog, Strategy

7 Key Questions for a Powerful Value Proposition

The value proposition describes the benefits customers will accrue from your product, including the point of differentiation from your competitors ...
Are customers uncertain about buying your products?
Blog, Market Understanding, Risk

Are customers uncertain about buying your products?

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can ...
9 Common Product Development Problems
Blog, Tips

9 Common Product Development Problems

As product development consultants, we have experienced the following problems listed below. They may seem overwhelming but they can ...

Overcoming the Fear of Making a Mistake
Blog, Organization

Overcoming the Fear of Making a Mistake

As consultants, one trait we see is the need for managers and leaders to decide. Consequently, several issues occur because ...
How to Identify Uncertainties and Risks in Product Development
Blog, Product Risk Framework, Risk, Tools

How to Identify Uncertainties and Risks in Product Development

Risk assessment for a major new product development initiative is very hard to do well. There are several reasons ...

book-cover-learn-and-adapt-expd-adaptive-product-development-process-for rapid-innovation-and-risk-reduction
Blog, Product Risk Framework, Risk

Uncertainty and Risk in Product Development

One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product ...
Top 12 Product Development Risks
Blog, Risk

Top 12 Product Development Risks

Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies ...

The Battles between Product Management and Engineering
Blog, Organization

The Battles between Product Management and Engineering

It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension ...

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Mary Drotar, Partner

Strategy 2 Market, Inc.

mdrotar@strategy2market.com

708-829-7470

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