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product innovation blog

New Product Development Blog

If You Build It, How Do You Make Sure They Will Come?
Blog, New Product Ideas

If You Build It, How Do You Make Sure They Will Come?

How diffusion and adoption impact the success of new product development ...
Understanding the size of the market is key to commercial success
Blog, Market Understanding

Understanding the size of the market is key to commercial success

You have a new product or technology idea. For simplicity’s sake, let’s call it a solution. You’re probably wondering: ...

Product Managers, a.k.a. New Product Development Experts
Blog, Product Management, Strategy

Product Managers, a.k.a. New Product Development Experts

How should a product manager develop product strategy ...
In Pursuit of Cost Savings
Blog, Management Issues, Product Development System

In Pursuit of Cost Savings

In pursuit of cost savings some companies have disbanded their innovation/new product development groups. Abandoning this investment is often premature ...
Staking Out Valuable Positions
Blog, Strategy, Tools

Staking Out Valuable Positions

Using perceptual mapping to find valuable opportunities for new products ...
Is There Any White Space Left Out There?
Blog, Strategy

Is There Any White Space Left Out There?

The Strategy Canvas is a tool which helps map out white space in strategies ...
Roadmaps: Creating a path to successful products and technology
Blog, Strategy, Tools

Roadmaps: Creating a path to successful products and technology

Roadmaps communicate your product development / innovation strategies ...
Why Product Managers are worth their weight in gold
Blog, Product Management

Why Product Managers are worth their weight in gold

The Product Manager plays a valuable role: managing the ongoing profitability and viability of the product/category; key is the strategic ...
How to manage your gate meetings and get to the right project decision
Blog, Product Development Process, Tips

How to manage your gate meetings and get to the right project decision

Gate practices have a profound effect on a Gatekeeper’s ability to make the right decisions. Here are some best practices ...

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For more information, contact:

Mary Drotar, Partner

Strategy 2 Market, Inc.

mdrotar@strategy2market.com

708-829-7470

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