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product innovation blog

New Product Development Blog

What is Innovation?
Blog, Market Understanding, New Product Ideas

What is Innovation?

As Peter Drucker said, a product that is different, but does not create new value for the customer, is merely ...
You've Gotta Have Strategic Focus
Blog, Strategy

You’ve Gotta Have Strategic Focus

Having a product strategy is the first critical step in new product development. It sets the stage for all subsequent ...

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