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Book Reviews Visions 2005 Volume 22

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Book Reviews Visions 2005 Volume 22

Simply Better: Winning and Keeping Customers By Delivering What Matters Most by Patrick Barwise and Sean Meehan. Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation by Nirmalya Kumar.

Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com

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