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Strategy

Planning for an Uncertain Future: 8 steps in Scenario Planning

A recent article in MIT Sloan Management Review, “Using Scenario Planning to Reshape Strategy,”[i] indicated a resurgence of scenario planning…

Is the Product Management Role Marginalized in Your Organization?

Even though product management is one of the most important positions within product development, it is often marginalized. The product…

Staking Out Valuable Positions

A crucial issue in strategy development is staking out a valuable place in customers’ minds. Perceptual mapping is useful for…

3 steps to creating your product road maps

Product and technology road maps are a graphical representation of the sequence and timing of initiatives or projects contained in…

What gives? My company is on a buying spree?!

Why do companies make acquisitions instead of growing organically? Here are a few reasons.

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