There are two major initiatives within the Explore & Create segment: resolving the most critical product uncertainties and developing a final product.
This chapter will describe how to resolve the most critical uncertainties using the Resolve Loop. Each Resolve Loop includes four major iterative steps: 1. Design, 2. Build, 3. Execute, and 4. Learn & Adapt. These activities are integrated with the ongoing development of the final product, using the Idea Maturity Model (IMM). Be sure to read the Turba case study to find out the surprise ending to the PERS product.
Following the chapter are three appendices that take deeper dives into related topics. Appendix 7A discusses the mechanics of a Resolve Loop. While Appendix 7B defines additional types of prototypes. And Appendix 7C offers another case study on how a team resolved uncertainty for a product called OdorDone.
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Stefan H. Thomke, Experimentation Matters (Boston: Harvard Business School Press, 2003).
Steve Blank, The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company
(Pescadero, CA: K&S Ranch Press, March 2012).
Abbie Griffin and John R. Hauser, “The Voice of the Customer,” Marketing Science 12(1) (Winter 1993)
