Solution: In order to improve the future new product development system, an understanding of the current state is necessary. Strategy 2 Market objectively assesses key aspects of your product development system to identify where you are doing well and where you can achieve substantial improvement.
We take a systems approach to the evaluation of product development in your organization, providing insights and recommendations on what will work best in your organization. Best practices play a role, but are adapted to your situation.
The assessment report utilizes our Product Development Elements™ model, and includes
- Product development strategies
- Portfolio management
- Market understanding
The result is a practical and objective recommendation, without the subjectivity and conflict inherent in an internal review.
Based on your objectives and budget, we work with you to determine the best current-state assessment type for your company. We have three types of assessments including
- Internal interviews
- Survey- based plus internal interviews