Client Issue: “I find there is just a general lack of agreement on innovation priorities, as well as conflicting priorities between our departments. Overall, we lack important product strategies and road maps to guide our product development efforts. This is leading to product ideas that aren’t sound, and consequently we are wasting valuable resources. We need guidance and a plan that will help us chose the right projects.”
Solution: When most people hear the word ‘strategy’, they envision a 6 month-long plan that takes extensive time and research. We believe that strategy development doesn’t require this, especially in today’s dynamic and fast-moving environment. Your existing team probably has an excellent understanding of the commercial and technical landscape of your products. With this knowledge, Strategy 2 Market coaches your cross-functional team during a series of workshops on developing these important innovation and product strategies, including the corresponding product and technology road maps. Your organization now has the guidance and clarity to move forward on choosing the right projects.
This is what we see when we work with organizations that have well-defined strategies: CLARITY
…organizations without strategies: CHAOS
Related articles:
Whitepaper: s2m Strategic Framework
Article: Evolution of Strategy
Article:Strategy and Uncertainty
Article: Got a Technology Strategy?
Article:Strategy: One Direction
Article: 4 Product Strategies, and Why You Should Care
Article: What is an Innovation Strategy?
Article: What an Innovation Strategy Is Not
Article: Link Strategy to P3: Pipeline, Process and Portfolio
Article: Switching to an Organic Growth Strategy
Article: Is Portfolio Management More Important Than Strategy?