Increasing Product Revenue

Client Issue: “Our products are not meeting our revenue targets, and the board of directors are getting nervous. It seems like the management team is always changing their mind on what projects to work on, and we don’t have any guidance like a product roadmap. We also have a real lack of good ideas in the pipeline. And on top of all this, I’m afraid that we aren’t choosing the right projects and that we’re wasting our limited resources.”

Solution: Not meeting revenue goals is a common problem in many companies today. Reasons often include, but are not limited to:

  1. the absence of a new product development strategy
  2. the lack of a disciplined portfolio management system that aligns with your strategy
  3. the lack of a process for feeding the pipeline
  4. insufficient resources to support your new product development goals

We work with your team to create a product development system to address these problems, and to help you construct a robust solution that will support your new product development revenue goals.

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For more information, contact
Mary Drotar, Partner
Strategy 2 Market, Inc.
[email protected]

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