Solution: It is imperative that your company conducts a market entry study, including:
1. Defining the market
2. Understanding hidden risks and uncertainties using the Strategy 2 Market/Exploratory PD tool, called the Product Risk Framework (PRF)
3. Analyzing the market in-depth to understand market opportunity, competitors, customers, size, willingness to buy, business model changes and gaps, etc.
4. Implementing a market release plan if you do decide to launch the product after conducting the study
We work closely with your team to create a market entry study that understands not only the new market and opportunity but the risks using our proprietary PRF tool.