Client Issue: “Our New Product Development teams are not collaborating. It is constantly a battle field especially between engineering and marketing. For example, engineering feels that they should be able to talk to the customer, but marketing won’t let them. It seems like the team members don’t understand their roles and responsibilities within the process. I’m also finding that some members of our team don’t have the right skill set, and we are missing the mark on important project tasks.”
Solution: When team productivity hits rock bottom, there’s a tendency to presume that the problem lies with the team members, when most often, the culprit is the lack of clearly defined roles and responsibilities and/or clear definition around the product development process. We work with you in fixing the biggest gaps within your organizational structure and with roles and responsibilities. We also evaluate your product development process to determine if your team is in alignment, and can execute important project activities.