Simplifying the Product Development Process

Client Issue: “We have a product development process, but it is not effective…it just doesn’t seem to be doing the job.  Our products are commonly late to market and it is causing a lot of internal conflict.”

Solution: Strategy 2 Market has considerable experience in helping companies improve their product development process. We work closely with your team in designing a process that works best for your business, industry and market.   If you’re in a stable market with little change, a well-defined traditional process may work well.  On the other hand, if you are in a highly-dynamic market with continuous change, a process like Exploratory Product Development (ExPD)  is better aligned for your business.  ExPD is a new process that we developed that is driven by project uncertainty and risks versus prescribed activities that you find in a traditional process.


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For more information, contact
Mary Drotar, Partner
Strategy 2 Market, Inc.
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