Solution: Strategy 2 Market has considerable experience in helping companies improve their product development process. We work closely with your team in designing a process that works best for your business, industry and market. If you’re in a stable market with little change, a well-defined traditional process may work well. On the other hand, if you are in a highly-dynamic market with continuous change, a process like Exploratory Product Development (ExPD) is better aligned for your business. ExPD is a new process that we developed that is driven by project uncertainty and risks versus prescribed activities that you find in a traditional process.