Business Case Phase

« Back to Glossary Index

This stage is intended to flesh out the product concept into a winning product definition, and to develop a sound basis for taking the project into the development stage. The major activities during this stage include a cross-functional team working together in building a robust business case. It includes thorough market, technical, manufacturing, financial, risk, and legal assessments.

« Back to Glossary Index

Learn about our other services

For more information, contact:

Mary Drotar, Partner

Strategy 2 Market, Inc.

mdrotar@strategy2market.com

708-829-7470

or complete this contact form

Scroll to Top