Explains who your customers are and how you plan to make money by providing your customers with value, as opposed to the Business/Competitive Strategy, which explains how you will beat competitors by being different. The Business Model defines Who, What, Where and How: Who are you serving, What is the value proposition you are providing, Where will you make and sell the product/value proposition, and How will you structure the company and processes to create, sell and deliver the product/value proposition at the right price and profit margin
