Key Customer Drivers

« Back to Glossary Index

The attributes, features or other issues that a customer considers in determining which, if any, product to purchase. Understanding key customer drivers is important in developing products, determining pricing and positioning, and selecting distribution channels.

Related Post

© 2005-Present Strategy 2 Market®, Inc. All rights reserved. - 53 W. Jackson Blvd., Suite 1623, Chicago, Illinois - 708-829-7470