Product Portfolio Management | Strategy 2 Market

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A product portfolio ideally contains projects that represent different product types and levels of risk. You want to balance and maximize the value of the portfolio during the portfolio management process. The portfolio process also provides an avenue to ensure appropriate resource allocation by ensuring that the ‘right project’ is chosen. Projects that enter the portfolio management system should be consistent with the strategic direction of the business.

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Are you working on the right new product development projects?
I keep hearing that projects are late because we don’t have enough resources. The solution to every problem seems to be ‘Give me more people,’
Assessing Your Current Product Development System
We objectively study and assess all aspects of your product development system (product development strategies, market understanding, portfolio management, new product development process, metrics and organization/team/culture) to identify where you are doing well and where you can achieve substantial improvement based on best practices.
Balancing Resources and the Product Development Portfolio
Client Issue: “We have too many projects that are going through the product development process. We can’t agree on which projects are most important, so we just do them all. Consequently, some of our product development team members are assigned to as many as 5 different projects; they’re spread just too thin, they can’t seem to complete any of their tasks on time, and all our new product development projects are delayed for months.”
Book Review: Portfolio Management for New Products
Book Review: TechnoLeverage: Using the Power of Technology to Outperform the Competition

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