Product Repositioning

« Back to Glossary Index

Products that are unchanged in quality or feature set that are marketed with a different set of benefits. An example includes repositioning aspirin as a safeguard during a heart attack as well as a temporary pain reliever.

« Back to Glossary Index

Learn about our other services

For more information, contact:

Mary Drotar, Partner

Strategy 2 Market, Inc.

mdrotar@strategy2market.com

708-829-7470

or complete this contact form

Scroll to Top