Product Strategy

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Defines the future vision and goals for each category, product line and product, as well as a plan for reaching those goals. Generally a product strategy document will address the nature of the product(s), the target markets/segments, the technologies/platforms to be leveraged or developed, and a description or metrics for an end result by which progress/achievement can be assessed. The plan for reaching the goals is often displayed in the form of a product roadmap, describing incremental improvements, major overhauls and brand new products to be released along a timeline.