Uncertainty | Strategy 2 Market

Uncertainty – A state of having imperfect or limited knowledge about something, resulting in the potential for surprise or unpredictability.

Example: We think customers will be willing to pay around $100.

9 Common Product Development Problems
Act Like A Chef When Developing Products
In product development, as in a professional kitchen, experimentation and exploration are integral to creating a new recipe. It's hard to predict what will happen so the product development process has to adapt.
An Introduction to Exploratory PD®
Another reason for product failure
What can you do while developing a product to maximize its chances of success?
Are customers uncertain about buying your products?
As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or purchasing your product. There are different avenues that a marketer can take in order to reduce this uncertainty…