- Key Customer DriversThe attributes, features or other issues that a customer considers in determining which, if any, product to purchase. Understanding key customer drivers is important in developing products, determining pricing and positioning, and selecting distribution channels. Read More
- KnownSomething that is known with certainty or with little uncertainty. Some things are considered known because we have already gathered the information to resolve the uncertainty satisfactorily (to a level we are comfortable with). Example: We have experience with the user interface software(...) Read More