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Are the best product ideas internally or externally developed?
- March 7, 2017
- Uncategorized
- By strategy2market
Do we get better product ideas from internal professionals, such as engineers, designers, marketers and product management, or from external sources?
Five Biggest Fears that Managers & Leaders Encounter on a Daily Basis
- September 1, 2016
- Uncategorized
- By strategy2market
Fear of making a mistake can prevent companies from making crucial, timely decisions. Here’s how to combat those fears. Read Mary Drotar’s post on the MENG (Marketing Executives Networking Group) The Five Biggest Business Decision Fears of Leaders
Should you use Skunk Works? Not a Cut-and-Dried Answer
- August 9, 2016
- Uncategorized
- By strategy2market
An executive asked me a question regarding the merits of designing a Skunk Works® program for developing innovative products internally. It is not a cut-and-dried answer because there are advantages and disadvantages of the skunk works model.
Battles between Marketing and Engineering
- May 2, 2016
- Uncategorized
- By strategy2market
It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict needs to be addressed because it translates into wasted project cost, time, resources and a culture of mistrust. This is a must read blog post, by Mary Drotar of Strategy 2 Market, published on the…
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What does decentralized decision-making really look like?
- March 1, 2016
- Uncategorized
- By strategy2market
Does decentralized decision-making mean leaders are out of a job? No, definitely not. As a leader, it is your responsibility … Read more
How to lead product development teams: Mission-Type Orders
- December 1, 2015
- Uncategorized
- By strategy2market
Mission-type orders are the basis of effective product development leadership when decentralized decision-making and adaptability is needed. Read more
Can an established organization act like a startup? No.
- November 12, 2015
- Uncategorized
- By strategy2market
Established organizations can’t be entrepreneurial, but an alternative is experimentation.
When Disciplines Don’t Mix
- September 29, 2015
- Uncategorized
- By strategy2market
This article discusses working together as a cross-functional team.
When Expertise Trumps Authority
- July 8, 2015
- Uncategorized
- By strategy2market
Decentralized decision making can speed product development, as well as, improve adaptability and ability to react to market changes.
When Companies Trump Biology
- March 3, 2015
- Uncategorized
- By strategy2market
Over the last 50-plus years businesses have achieved tremendous growth and efficiency by applying the scientific method to an array of problems: efficient manufacturing, optimal pricing, capital financing and management control are just a few. This approach has yielded impressive results, except when you have people in the frame. The problem is, unlike many other…
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