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The Multiple Personalities of Risk
- September 25, 2017
- Uncategorized
- By strategy2market
Cheat sheet / definitions for the multiple personalities of risk terminology.
Is There Customer Uncertainty About Buying Your Products?
- June 28, 2016
- Product Development System
- By strategy2market
As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or purchasing your product. There are different avenues that a marketer can take in order to reduce this uncertainty…
Are you a mad scientist?
- March 29, 2016
- Uncategorized
- By strategy2market
Do you feel like a mad scientist when your project has morphed from $12M to $24M, the feature set is stripped beyond recognition, and it no longer meets original customer requirements since they’ve changed numerous times during the project?
Dealing with Uncertainty in Product Development
- February 16, 2016
- Uncategorized
- By strategy2market
One of the defining characteristics of product development is making decisions and judgments, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty. We’re defining uncertainty as having imperfect or limited knowledge about something, resulting in the potential for surprise or unpredictability in the future. You’ll…
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Strategy and Uncertainty
- December 16, 2015
- Uncategorized
- By strategy2market
Does your strategy handle the uncertainty and complexity of today’s markets?
Act Like A Chef When Developing Products
- September 2, 2015
- Uncategorized
- By strategy2market
In product development, as in a professional kitchen, experimentation and exploration are integral to creating a new recipe. It’s hard to predict what will happen so the product development process has to adapt.
How to decrease the paperwork you loathe in product development
- August 19, 2015
- Uncategorized
- By strategy2market
“Too much paperwork!” is the one of the most common and most passionate complaints we hear from our clients. The project team loathes creating it and the decision-makers loathe reading it. They don’t see the value. Yet typical product development processes requires voluminous documentation. Why so much paperwork? 1st… to make sure nothing is overlooked,
Do it early, and do it often… A Project Manager’s Survival Guide to Risk Management
- March 8, 2015
- Uncategorized
- By strategy2market
You feel really good about the project. Management agrees with the scope, your cross-functional team helped build the project schedule which meets your required delivery date, your risk management document captures all your known risks and you have mitigation plans defined. You’re prepared for anything that could happen on your project, right? In these matters the…
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Beyond the Risk Management File
- October 31, 2014
- Uncategorized
- By strategy2market
When we work with medical device companies we find that the Risk Management File (required by regulatory bodies and specific to user and patient safety) is integrated into the product development process. However, project risk is often ignored or is a one-off risk exercise that is rarely revisited throughout the project. If you don’t manage…
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An expensive lesson: Not measuring project risk upfront
- October 24, 2014
- Uncategorized
- By strategy2market
Our firm was brought into a company that encountered product development process issues. Some of the symptoms included missing delivery dates, missing organic growth revenue goals and just general dissatisfaction with the overall process from the perspective of executive management and the project team members. One of the many gate meetings we attended illustrates the potential inefficiencies of…
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