Where is the bull in your product development process? Part of ‘In the trenches of New Product Development’ series

How good are your assumptions? After many years of designing and implementing phased and gated systems we have continuously tried to improve upon this approach. More recently, we have been getting ‘push back’ from some of our clients on a ‘better way’, of getting products to market quicker. And as a result, over the last […]

A sad story in being risk averse

We met with a company a year ago that developed products that were going in the direction of the buggy whip (within a few years the technology that the company was using was going to be obsolete and government regulations would eventually ban the product in the marketplace). The company not only needed to fix […]

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