Medical Device Reimbursement Lessons Learned: Up in Smoke

Your reimbursement strategy can have a critical impact on your medical device success and your company.

Reimbursement is different from approvals by the …

Why I Dislike Target Costing
‘Target costing’ is arguably one of the single greatest contributors to the poor quality of…
The Multiple Personalities of Risk
Cheat sheet / definitions for the multiple personalities of risk terminology.
The Product Development Pipeline: Shifting the Bubble
Product development pipelines can become clogged over time. This case study examines solutions which helped…
Survival in this fast-paced world
Over the last few decades we have seen many historically successful companies fail. Today an…
Why Traditional Strategy Does Not Win
Traditional strategy development assumes that markets/industries are stable, but today that is not the rule…
Should you outsource your idea generation?
We observed a lot of effort is focused on soliciting new product ideas externally, while…
Pitfalls of Using Big Data in Product Development
Don't get led astray by the commonly overlooked downsides of big data when it comes…
7 Steps to Integrate Medical Device and Lean Product Development
Here are some steps to get started implementing lean product development in your organization. The goal…
Five Biggest Fears that Managers & Leaders Encounter on a Daily Basis
Fear of making a mistake can prevent companies from making crucial, timely decisions. Here's how…
Medical Devices Undergo Extensive Safety Testing; Is This Really Necessary?
As part of ongoing efforts to encourage more physical activity among children, McDonald’s added the…